EPSON wanted to promote its new line of projectors to audiences in malls and create an activation experience that would be immersive and engaging.
It all starts with research that fuels strategy and planning based around accurate behavioural store insights.
The store environment is not conducive due to light conditions and we needed to find a way to create a home cinema experience.
Our immersive space design unit had a hood over it to block the light. The unique space layout combined with Xbox games enhanced the real-time rendering experience of the projector. Pre-orders for EPSON were off the scale thanks in no small part to our promotional strategies and rapid execution to an engaged audience.
Launch Graphics and artwork
Launch Event Management