Microsoft Store-in-store

Brief

To design and implement 9 store in stores across GCC

Solution

We wanted to create interesting and engaging concepts which are scalable enough to work across different size and format retail environments across Europe.

To help any brand tell retail stories in a consistent and meaningful way, window and store directives provide all the inspiration and instruction. By showing Microsoft ‘what good looks like’ we were able to replicate key themes, layouts and products in the most effective and engaging ways.

Activations achieved

Design

Production

Graphics and artwork