Windows Inking for Microsoft

Brief: 

The brief from Microsoft was clear, concise and constant: help us maintain our market-leading status with promotions and retail experience that match our cutting edge technology.

Solution:

For Windows Inking, we pushed brand boundaries hard with the creation of a classroom setting that would create a unique and familiar educational  setting for kids and adults alike. 

We hired promoters who would be our teachers showing the customers how to create works of art using the latest inking technology on their personal windows devices.

Activations achieved

Experiential Design

Promoters

Supervisors

Sales driven role

Market insights and research