Xbox one X Launch

Brief

Manage the GCC wide launch of the product and get GAME shoppers to experience the power, graphics and gameplay of the Xbox One in a fresh and interesting way.

Solution

The Xbox One Gaming Pod – a unique, fully immersive gaming station with LED pixel screens and surround sound, to make gamers feel like they were really in the game. Once inside visitors would compete for exclusive prizes, and were rewarded with offers to drive purchase.

Over the course of the activation we took the activation to 5 key stores across the GCC. An automated facility allowed shoppers to share their experience on social media. This was all supported by a multi-channel campaign using online, social and in-store to recruit, engage, amplify and reward.

Activations achieved

Launch Graphics and artwork

Retail POSM

Promoters

Social influencers

Corp Giveaways

Launch Event in 5 stores