YuppTV

Brief

YuppTV is a pioneer and one of the World’s largest online Over-the-top (OTT) entertainment solutions. Making the best use of technology growth and advancement, YuppTV enables its consumers to experience the convenience of virtual home entertainment anytime, anywhere.

YuppTv chose Promocell to manage the UAE wide launch of the the YuppTV brand and create awareness on YuPPTV as an over the top provider for South Asian Content. 

Solution

To deliver a unique, fully immersive Live TV experience we built in-store stands with TV and internet connectivity. Once inside visitors would compete for exclusive prizes, and were rewarded with offers to drive purchase.

Our technology savvy promoters demonstrated the features instore and increase sales by selling subscriptions and scope devices to a large audience. 

An automated digital facility allowed shoppers to share their experience on social media. This was all supported by a multi-channel campaign using online, social and in-store to recruit, engage, amplify and reward.

Activations achieved

Launch Graphics and artwork

Retail POSM

Promoters

Social influencers

Corp Giveaways

Launch Event Management