Beauty, on the ground.
L'Oréal · Garnier · Maybelline · Vivienne Sabo · Dzintars
Beauty sells at the shelf. Promocell recruits, trains, and runs the beauty advisors who work that shelf — sampling, brand talks, and live demonstrations across hypermarkets, department stores, and pharmacies in the UAE. Different brands, different floors, one model: put a trained advisor in front of the right shopper, and measure every conversation.
Four brands, four floors.
From a Garnier sampling cart in a hypermarket aisle to a Vivienne Sabo counter at Watsons — each brand gets advisors trained on its own products, its own shopper, and its own shelf.
Garnier
Garnier × Al RawabiSampling, brand talks, and customer assistance across the UAE, run by a team of ten beauty advisors.
Maybelline
Centrepoint & LifestyleOn the Maybelline counter through Centrepoint and Lifestyle's 40%-off beauty event.
Vivienne Sabo
Watsons & L'ÉtoileSales and brand talks across the Vivienne Sabo and Influence Beauty ranges.
Dzintars
Pharmacy retailBrand talks and one-to-one product recommendation on the pharmacy skincare aisle.
The Eid Beauty Campaign.
L'Oréal Paris & Garnier · Carrefour UAE · 26 May – 10 June 2026
Ten Carrefour stores. Ten beauty advisors. Ten days across Eid. Promocell staffed and ran the floor teams, then reported every approach, conversation, and conversion back to L'Oréal — store by store.
Approach → Interact → Convert
- Approached 29,934 Shoppers reached on the floor
-
− 3,878 walked on
Interacted 26,056 87.0% of those approached -
− 8,388 engaged, no purchase
Converted 17,668 67.8% of those engaged
Best performing stores
- Zahia City Centre Sharjah
- Deira City Centre Dubai
- YAS Mall Abu Dhabi
Relationships beat footfall.
Zahia City Centre delivered the highest revenue of the campaign — the advisor's existing clientele at that store was the difference, not the traffic through the door.
Demonstration moves units.
Mall of the Emirates sold 5,983 units, more than any other store, on live product demonstrations and a consultative approach at the shelf.
One range carried the campaign.
L'Oréal's Glycolic line was a top seller in six of the ten stores, and the clearest candidate to anchor the next campaign.
