Cared
Al Ghurair
Cared is the used-car brand from Al Ghurair — built to make buying pre-owned feel certain instead of stressful. Promocell created it from the ground up: the name, the strategy and positioning, the “Just Good Cars” promise, a complete visual identity — logo, colour, type, and iconography — a new website, and the content that keeps it alive across the UAE.
The Promise
Used-car buying runs on doubt. Cared answers it with one repeatable promise — every vehicle inspected, verified, and curated for confidence. The whole brand is built to make that promise feel true at every step, from the showroom floor to the last line of a WhatsApp reply.
The Logo
A clean wordmark paired with a forward-leaning double chevron — a play button for the road ahead — endorsed “by Al Ghurair.” Built to read instantly at billboard scale and air-freshener size alike.
The Palette
Electric blue and a bright, optimistic green over deep navy — a confident, modern system, with the blue-to-green gradient as its signature.
Typography
Obviously Wide sets a bold, wide-shouldered voice for headlines; Forma DJR Micro keeps the details clean and legible across every application.
Just Good Cars, online.
The identity had to work as hard on a phone as it does on the showroom floor. Promocell designed and built Cared a brand-new website in its new identity — the navy-and-green system, the double-chevron mark, and the “Just Good Cars” voice carried into a fast, fully responsive storefront. Buyers search by plate, make, mileage or year and move from browsing to buying — or selling — in a few confident taps, on any screen.
The Brand, Live
The identity keeps working after launch — an always-on content system that turns proof points into scroll-stoppers: what to check before buying, choosing the right family car, and why customers keep coming back.
