Summer Sale
Aster Pharmacy
When summer hits the UAE, the pharmacy aisle is the last place that feels like a holiday. Aster Pharmacy wanted to change that. We turned the season's biggest sale into a day at the beach — a family of summer-themed retail displays rolled out across Aster branches nationwide. Two hero concepts anchored the campaign: a surfboard stacked with summer essentials, and a lifeguard tower standing watch over the best deals of the season. Each one built to stop shoppers mid-aisle, tie the promotion to a feeling, and make “Summer Sale” impossible to miss — from the floor sticker at the entrance to the tent card at the till.
Option 1 — Summer Essentials
A freestanding unit shaped like a surfboard, cresting out of a breaking wave. Five tiers of summer skincare and haircare, wrapped in a hot tropical print, with “Summer Sale” running down every shelf edge.
Option 2 — The Lifeguard Tower
A lifeguard stand reimagined as a display — cool teal, palm-lined, and crowned with the Summer Sale beacon. Bold “Up to 50% Off” and “Buy 1 Get 1” flags turn a promotion into a landmark you spot from across the store.
Across Every Touchpoint
The theme didn't stop at the hero units. Floor stickers, shelf talkers, wobblers, and tabletop tent cards carried the same beach language into every corner of the branch.
