Copilot+ PC Pop-Up

Microsoft · Riyadh

Location

Riyadh, Saudi Arabia

Sector

Experiential · Brand Activation

What we did

Experiential Design, Space Build, Product Demo, On-Ground Activation

Visitors at the entrance of the Copilot+ PC pop-up, its exterior wrapped in Microsoft Surface, Windows 11 and Copilot+ PC branding.
The Copilot+ PC pop-up drawing a crowd at dusk, a branded plinth reading “A new AI era begins” at its centre.
The Microsoft Copilot+ PC pop-up pavilion at BLVD, Riyadh, set against the venue’s Egyptian-themed pharaoh statues and stonework.

AI, in every room.

For the Saudi launch of the Copilot+ PC, Promocell built a place you could walk into and feel what AI actually does. Our experiential pop-up at BLVD, Riyadh drew more than 2,500 visitors — each one trying Copilot+ features hands-on and leaving with a sharper sense of how AI lifts the way they work, create, and unwind.

  • Study Room — Copilot+ productivity tools built for students and professionals.
  • Living Room — Smart entertainment and connected-home automation.
  • Hobby Room — AI features that amplify creativity and leisure.
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