A young creator celebrates as Microsoft Copilot suggests chords for his song on a Surface Copilot+PC
A blue Surface, tied with a silver gift bow, handed from one person to another
A family gathered around a blue Surface, a child smiling at the screen
A woman follows a Copilot-generated chocolate-cake recipe on a Surface in her kitchen
A young musician in a yellow jacket mixing tracks, headphones on
Hands unboxing a copper-toned Surface Copilot+PC

#TheGiftThatKeepsGiving

Microsoft Surface

Microsoft's holiday campaign, #TheGiftThatKeepsGiving, positioned the Surface as the ultimate gift for everyone — more than just a PC. An empowering, versatile tool that adapts to diverse lifestyles, designed to enhance productivity, creativity, and entertainment while building long-term value. Through a heartwarming ad and festive in-store activations, we framed Surface as a thoughtful gift that inspires and empowers across every season of life.

Location

UAE

Sector

Integrated Campaign

What we did

Creative Campaign, Ad Film, Retail Activation, Experiential

The Ad Film

The ad carried a warm, festive tone, demonstrating how the Surface transforms everyday tasks — making life easier and more enjoyable. The tagline, “The Gift That Keeps Giving,” ran throughout, driving home long-term value and practicality. Partners like Sharaf DG and BOSE ran it in their own paid campaigns, amplifying its reach.

From Concept to In-Store

For the holiday season, we transformed the festive experience with Microsoft Copilot+PC activations across major malls in the UAE. Designed as the perfect gifting idea, these activations captured the seasonal vibe and showcased how Copilot+PCs upgrade everyday life.

Copilot+PC ‘Festive Card Designer’ gift-tree activation in a UAE mall, surrounded by wrapped gift boxes
A Copilot+PC festive tree installation with a Windows 11 bloom graphic on a mall concourse
Shoppers at the Copilot+PC ‘Create Your Holiday Playlist’ activation with BOSE
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