Nando's Ramadan Campaign
Nando's Grocery
Nando's Grocery ran two Ramadan campaigns across UAE and KSA — a paid social push built around iftar recipes and regional influencers, and a TV commercial built around the togetherness that defines the holy month. Different registers, one audience: households at the table. Promocell led on both.
The Social Campaign
Six regional influencers across KSA and UAE, one story arc built around iftar recipes with Nando's PERi-PERi at the centre. Reels and stories designed to land in the feed at the exact moment households were planning their next meal.
Six influencer partnerships in KSA and UAE reached 133k accounts organically — no media buy behind the reels and stories.
- 102k Reel Plays
- 6k Likes
- 1k Interactions
- 522 Shares